Set direction
Translate company goals into a focused growth strategy, priorities, measures and accountable plans.
Seeking one permanent, full-time leadership role
Growth, product and marketing leadership built around measurable business outcomes.
I have spent 18+ years helping enterprise, growth-stage and emerging companies create demand, improve conversion and build stronger go-to-market systems.
Employment focusOne company · One team · Long-term contributionNot seeking consulting, fractional, freelance or agency engagements.
$50M+Aggregate revenue generated
1,400%Increase in booked demos
45%Reduction in CAC
16×Improvement in online conversion
Leadership expertise
A full-funnel view of growth.
My work connects market understanding, customer acquisition, conversion, product adoption and operating discipline. The objective is not more marketing activity. It is a stronger, more measurable growth system.
01
Demand generation
Build and improve paid, organic, outbound, event, research, lifecycle and partnership programs that create qualified pipeline and measurable revenue.
Full-funnel demand strategy
Paid search and paid social
Outbound and event programs
Pipeline measurement and sales alignment
How I lead
Senior-level strategy. Close-to-the-work execution.
I set direction, stay close enough to the work to know what is actually happening, and coordinate the people and functions required to turn marketing activity into business results.
Stay hands-on
Work in the details—from research, messaging and campaigns to funnels, analytics and conversion.
Lead the system
Manage teams, managers, agencies, vendors, budgets and technology while keeping execution aligned.
Move the constraint
Work across functions as the bottleneck moves from leads to response, booking, close, adoption or retention.
Selected results
Evidence across different business environments.
The markets changed. The underlying work remained consistent: understand the customer, create demand, improve conversion and connect marketing to business performance.
Arrow Electronics / AspenCore
Enterprise growth & performance marketing$13.5M+ in incremental sales and $25M in new customer lifetime value.
Managed a $1.5M+ social advertising budget across a global digital portfolio and connected acquisition performance to revenue and value.
$13.5M+ incremental sales$25M new LTV30 media properties
Babylon Micro-Farms
350% more lead flow and 400% higher conversion.
Diagnosed funnel constraints and improved online conversion 16×.
Honest Jobs
1,400% more booked demos in six months.
Doubled user growth and reduced customer acquisition cost 45%.
Network for Good / Bonterra
Conversion improved from 1.5% to 27%.
Used journey analysis, behavioral data and testing to improve performance.
Career context
One career.
Two types of roles.
My background includes traditional positions and transitional build-and-repair assignments. That distinction provides the clearest view of my experience and the role I am seeking now.
Traditional roles
Embedded leadership inside established organizations, including Arrow Electronics / AspenCore and Network for Good / Bonterra.
Transitional roles
Defined assignments where I was brought in to diagnose a constraint, build capability or repair a growth system.
Oxogin: marketing research and development
My space for customer research, marketing technology, product concepts, experimentation and professional development. It is not a consulting roster.
What I am choosing next
One durable company where I can join the team, own meaningful outcomes and stay long enough for the work to compound.
Industry application
Different markets. The same growth discipline.
Expand an industry to see how my experience and cross-functional leadership translate to its customers, buying cycles and constraints.
01Financial services & investment management+
How my experience appliesBuild trust-led acquisition systems for RIAs, wealth managers, investment firms and financial platforms.
Where I would focusAUM growth, compliant messaging, thought leadership, investor journeys, events, qualification and lifecycle communication.
02B2B SaaS & HR technology+
How my experience appliesConnect demand generation, product marketing and sales enablement to create qualified enterprise pipeline.
Where I would focusC-suite events, account strategy, demos, nurture, sales follow-up, adoption and expansion.
03Healthcare & health technology+
How my experience appliesBuild responsible growth across patient, provider, employer and partner audiences.
Where I would focusCompliant acquisition, referrals, appointments, response time, show rate and service-line growth.
04Advanced technology & electronics+
Experience connectionWorked across roughly 30 technical media properties at Arrow Electronics / AspenCore.
Where I would focusTechnical audiences, product positioning, global campaigns, partners and revenue-linked measurement.
05Manufacturing & industrial+
How my experience appliesTranslate complex products into buyer-relevant value across long sales cycles.
Where I would focusDistributors, events, education, demand, lead routing, CRM visibility and sales alignment.
06Consumer & multi-location services+
How my experience appliesConnect local demand to the steps that turn inquiries into retained customers.
Where I would focusAcquisition, conversion, response speed, booking, show rate, reputation and repeat purchase.
07Mission-driven & nonprofit+
Experience connectionImproved conversion from 1.5% to 27% at Network for Good / Bonterra.
Where I would focusFundraising journeys, acquisition, lifecycle communication, retention and engagement.
08Growth-stage companies+
How my experience appliesHelp companies with traction overcome the next growth-system constraint.
Where I would focusDiagnosis, priorities, measurement, execution, teams, vendors and scalable operating cadence.
Practical resources
Useful thinking—whether or not we ever work together.
Five field guides on how marketing can improve profit, durability, enterprise value, stage-appropriate growth and exit readiness. No form required.
Download the complete series
Guide 01
How Marketing Increases Enterprise Value
Make growth more durable, credible, transferable and valuable.
Download guide ↓
Guide 02
Profit-Focused Marketing
Improve contribution, cash efficiency and customer economics.
Download guide ↓
Guide 03
Durable Business Marketing
Strengthen the systems and advantages that compound over time.
Download guide ↓
Guide 04
The $0–$100M Marketing Growth Roadmap
Match priorities, talent, systems and capital to the next constraint.
Download guide ↓
Guide 05
Exit-Ready Marketing
Build a more valuable, transferable and diligence-ready company.
Download guide ↓Permanent leadership opportunity
Looking for a company worth helping build—and staying to scale.
I am exploring permanent Director, Senior Manager and select VP-level growth and marketing roles with organizations that have real traction and meaningful problems to solve.
Let’s connect on LinkedInEmployment opportunities only. No consulting or fractional engagements.